Marketing Demand Generation Manager

Shift:

Hybrid 

Hours: 8:30 am to 5:00 pm ET

Compensation:
$90,000

Marketing Demand Generation Manager

JOB SUMMARY:

The Demand Generation Marketing Manager will lead company strategy to generate high-quality leads and accelerate pipeline growth across all business units. This role is accountable for managing the entire lead generation lifecycle—from data and automation setup to campaign execution, follow-up activities, and reporting. Working across marketing, sales, and operations, the manager will drive performance through rigorous process management, campaign insights, and scalable marketing operations. 

This position requires deep experience with marketing automation, data management, Salesforce CRM, Pardot, LinkedIn Sales Navigator (LISN), ZoomInfo, and new ABM tools. The ideal candidate is highly organized, detail-oriented, and experienced in launching and optimizing integrated campaigns across multiple channels. 

ESSENTIAL FUNCTIONS: 

• Oversee all lead generation activities, including campaign planning, contact data management, website lead routing, and Salesforce/Pardot setup. 

• Develop and execute integrated campaigns (Drip, ABM, Lead Nurture, Retargeting), managing everything from concept and copy to automation, follow-up, and reporting. 

• Maintain and segment the contact database by key attributes (industry, title, seniority, commodity, region); resolve duplicates and manage Do Not Contact lists. 

• Build and optimize campaign automations, templates, scoring models, MQL workflows, and dashboards in Pardot and Salesforce. 

• Generate ideas for expanding new target lists and launching new campaigns to drive qualified leads. 

• Use tools like ZoomInfo and LISN to support prospect targeting, ABM efforts, and sales enablement initiatives. 

• Deliver weekly sales reports including site visits, intent data, news, MQLs; manage follow-up resources and content in SharePoint. 

• Independently manage the events calendar, tradeshows, sponsorships, and vendor/contractor relationships in support of campaign execution. 

QUALIFICATIONS:   

• Bachelor’s degree in Marketing, Business, Logistics, or a related field. 

• 3–5 years of experience in B2B marketing, sales operations, or lead generation. 

• Proven ability to manage projects and campaigns independently, from planning through execution. 

• Proficiency with marketing automation and CRM platforms (Salesforce, Pardot, HubSpot). 

• Strong data skills; advanced Excel required, Power BI and SQL a plus. 

• Working knowledge of HTML and advanced Microsoft Office skills, especially PowerPoint. 

• Strong written, verbal, and interpersonal communication skills. 

• Familiarity with sales enablement and consultative selling techniques. 

• Experience in logistics, transportation, or supply chain industries preferred. 

COMPETENCIES:   

• Self-starter who thrives in a fast-paced, results-driven environment. 

• High attention to detail with a focus on producing quality work. 

• Excellent communicator, able to tailor messages to different audiences. 

• Organized and strategic thinker with strong project management skills. 

• Demonstrates initiative, integrity, and enthusiasm. 

• Knowledge of B2B sales processes with a desire to build logistics industry expertise. 

• Comfortable collaborating across functions to turn data into business value. 

• Committed to staying current on industry trends, tools, and marketing best practices. 

*Performs Additional Responsibilities As Assigned*

#CB

Capstone Logistics, LLC is part of The Transportation and Logistics industry which has been designated a "Critical Infrastructure Segment". As a "critical infrastructure industry" worker in the Transportation and Logistics industry, associates are considered exempt from local restrictions such as curfews, shelter-in-place orders, and other mobility restrictions when reporting to, returning from, or performing his or her work functions.

JOB ID:CAP20929